From Messy GTM Data to AI-Ready Operations
What happens when a company is ready to scale AI — but its GTM data and operating logic aren't? In this synthetic Marketing Operations case study, I audit 3,000 contacts, uncover the risks hiding beneath the database, and design a governed path from fragmented revenue systems to safe, scalable AI-assisted execution.
Building Beta Systems’ North American Demand Engine from the Ground Up
How I built Beta Systems’ North American marketing operations foundation — from implementing HubSpot and establishing lifecycle management to creating an AI-assisted lead routing system that reduced inbound response time from more than four hours to under one hour.