Hey, I’m Brandon.
I've spent 15+ years making B2B marketing systems actually function — across SaaS, enterprise tech, and agency environments.
Most marketing ops problems aren't platform problems. They're clarity problems. Unclear lifecycle stages. Sales and marketing not speaking the same language. Automation built on top of broken strategy.
I fix that. I start with the data, ask uncomfortable questions, and build systems based on what actually works — not what's fashionable.
The goal is always the same: marketing systems that are clean, scalable, and trusted by the people using them.
What I’ve built:
Built North America’s first demand generation engine at Beta Systems Software — HubSpot, ABM, and AI-assisted lead routing — in under 3 months
Cut lead response time from 4+ hours to under 60 minutes using a ChatGPT-integrated routing system in HubSpot
Transformed a 100k unsegmented database at Mirantis into targeted ICP audiences and launched their first lead nurture program
Doubled email open rates at Mirantis by rebuilding segmentation and lifecycle strategy
Reduced campaign launch time from 2-3 weeks to 3-4 days at Ciox Health
At a glance
Based in Houston, Texas — open to remote roles nationwide
Currently open to full-time opportunities in demand generation and marketing operations leadership
Core stack: HubSpot - Salesforce - Pardot - Demandbase - 6sense - Clay - Make.com
Certifications: HubSpot Marketing Hub - Demandbase ABX - DigitalMarketer Email & Analytics
Education: BBA, University of Houston