Marketing Operations · GTM Systems · Automation · AI · Data
About me
I make marketing systems easier to understand, operate, and trust.
Focus: Professional portfolio
Explore my experience, case studies, projects, and writing on marketing operations and GTM systems.
My background
I've spent more than 15 years working in B2B marketing across SaaS, enterprise technology, and agency environments. My work spans demand generation, marketing operations, CRM, lifecycle management, automation, and measurement.
I'm most interested in the operating rules behind the tools: how teams define a lead, coordinate with Sales, use data to make decisions, and know when an automated process should stop for human review.
How I approach the work
Understand the system
Map the process, the data, and the handoffs before changing a platform or adding automation.
Make decisions explicit
Define lifecycle rules, ownership, and exceptions so teams can explain why a record moves or a workflow runs.
Improve with evidence
Start with a controlled change, measure what happens, and expand only when the system is reliable enough.
Where I'm headed
I'm adding hands-on depth with code, data, automation, and AI to the marketing operations work I already do. The goal is to design GTM systems that make better decisions and remain useful as teams and technology change.