I've spent 15+ years making B2B marketing systems actually function — across SaaS, enterprise tech, and agency environments.

Most marketing ops problems aren't platform problems. They're clarity problems. Unclear lifecycle stages. Sales and marketing not speaking the same language. Automation built on top of broken strategy.

I fix that. I start with the data, ask uncomfortable questions, and build systems based on what actually works — not what's fashionable.

The goal is always the same: marketing systems that are clean, scalable, and trusted by the people using them.