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Projects + experiments

GTM Systems Lab

Working projects in enrichment, automation, and data. I use this space to document what I’m building, testing, and learning.

Inside the lab

Each project includes its current stage, evidence so far, and next steps.

Web + content systems

In development

Building a maintainable professional website

A professional website built with Codex, structured content, governed analytics, and a repeatable path from local review to a verified release.

  • Next.js
  • React
  • TypeScript
  • Tailwind CSS
  • Git + GitHub
  • Vercel
  • GA4
  • Formspree
  • Codex

Published content architecture, live analytics receipt, and contact delivery verified through the deployed site.

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Enrichment + orchestration

Tested draft

Clay ICP enrichment workflow

A job-search workflow connecting an ICP audience, person enrichment, an email waterfall, and job-change signals.

  • Clay Audiences
  • Person enrichment
  • Work Email Waterfall

Correcting the employer mapping improved completed runs from 4/10 to 9/10 in a small test.

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Data + decision systems

Portfolio exercise

AI-ready GTM data audit

A synthetic data audit exploring the rules, ownership, and review needed before activating AI-assisted outreach.

  • Synthetic GTM data
  • Data-quality audit
  • Activation rules

A five-gate model narrowed 3,000 fictional contacts to 187 candidates for a controlled pilot.

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Have a systems problem in mind?

I’m interested in the data, decisions, and handoffs behind better GTM execution.