Projects + experiments
GTM Systems Lab
Working projects in enrichment, automation, and data. I use this space to document what I’m building, testing, and learning.
Inside the lab
Each project includes its current stage, evidence so far, and next steps.
A professional website built with Codex, structured content, governed analytics, and a repeatable path from local review to a verified release.
Published content architecture, live analytics receipt, and contact delivery verified through the deployed site.
Explore project →A job-search workflow connecting an ICP audience, person enrichment, an email waterfall, and job-change signals.
Correcting the employer mapping improved completed runs from 4/10 to 9/10 in a small test.
Explore project →A synthetic data audit exploring the rules, ownership, and review needed before activating AI-assisted outreach.
A five-gate model narrowed 3,000 fictional contacts to 187 candidates for a controlled pilot.
Explore project →I’m interested in the data, decisions, and handoffs behind better GTM execution.