15 years. Real results. No duct tape.
I’ve built demand generation engines from scratch, rebuilt broken ones, and migrated between platforms without losing continuity. Here’s the record.
September 2021 - February 2023
Earlier Experience
Certifications
Marketing Operations Manager - Beta Systems Software
May 2025 - January 2026
Walked into a company with no marketing function and built North America’s first demand generation engine from scratch — shifting a fully sales-led go-to-market to a structured, marketing-sourced pipeline motion in under 3 months.
Built HubSpot, ABM infrastructure, and AI-assisted lead routing from zero in under 3 months
Cut average lead response time from 4+ hours to under 60 minutes using ChatGPT-integrated routing system built inside HubSpot
Launched outbound cold email infrastructure using Instantly.ai in 1 week — 3 persona-based sequences, full HubSpot integration, automated lead processing
Designed CRM governance SOPs across North American and EMEA teams, eliminating duplicate records and establishing consistent lifecycle tracking for the first time
Built HubSpot reporting infrastructure from scratch, giving leadership their first real-time view into pipeline contribution and funnel performance
Marketing Automation Manager - Mirantis
March 2023 - October 2024
Walked into a fragmented Pardot instance with 12+ conflicting automation rules and a 100k unsegmented database. Left with a functioning system, the company’s first nurture program, and email engagement doubled.
Audited and rebuilt a fragmented Pardot instance, eliminating 12+ conflicting automation rules that were breaking segmentation and blocking lead flow between marketing and sales
Redesigned Salesforce campaign architecture with a structured parent/child hierarchy across 30 campaigns — replacing ad hoc tracking with attribution reporting leadership could actually rely on
Transformed a 100k unsegmented prospect database into targeted audiences by ICP fit, product interest, industry, and role
Designed and launched Mirantis’ first lead nurture program — a multi-stage, behavior-based sequence that moved ~200 low-intent prospects toward sales readiness
Reversed declining email engagement by rebuilding segmentation and lifecycle strategy — lifting open rates from ~10% to ~20% and improving CTR consistently across campaigns
Marketing Operations Specialist - Ciox Health (Acquired by Datavant)
Transformed marketing from a reactive order-taker into a proactive strategic function — cutting campaign launch time by 80% and leading a full platform migration through a post-acquisition transition without losing continuity.
Implemented structured intake and campaign planning workflows across three business units, cutting campaign launch time from 2-3 weeks to 3-4 days
Transformed Pardot from a basic email tool into a full automation platform — deploying 25 landing pages, 25 forms, 14 automations, and consistent tracking across 36 campaigns
Rebuilt fragmented Salesforce campaign architecture into a structured parent/child hierarchy, establishing consistent attribution across the funnel
Led post-acquisition migration from Pardot to HubSpot, auditing and rebuilding 12+ email templates, 25+ landing pages, 25+ forms, and 100k contacts — maintaining continuity throughout
Marketing Manager - The Scalable Company (Aug 2020 - Aug 2021)
Marketing Services Specialist - ElderCounsel (Feb 2019 - Jul 2020)
Senior Demand Generation Specialist - SHR (Sep 2016 - Jan 2019)
Marketing Specialist - Savage Brands (Jan 2016 - Jul 2016)
Marketing Specialist - Bridgeway Software (Apr 2014 - Sep 2015)
Marketing Coordinator - Intelechy Group (Feb 2013 - Apr 2014)
Technology
CRM & Automation:
HubSpot, Salesforce, Pardot, ActiveCampaign
ABM & Demand:
Demandbase, 6sense, Terminus, Instantly.ai
Enrichment & Automation:
Apollo, Clay, Make.com, Zapier
Analytics & Web:
Google Analytics, WordPress, Storyblok, Squarespace
Project & Collaboration:
Asana, Jira, Wrike, Notion, ClickUp
HubSpot Marketing Hub Certification
Demandbase ABX Certification
DigitalMarketer Email Marketing Specialist
DigitalMarketer Analytics & Data Specialist
Seen enough?
I‘m actively looking for my next full-time role in demand generation or marketing operations leadership. If you’re building something that needs a stronger pipeline engine, I’d like to hear about it.