Marketing Operations · Demand Generation · GTM Systems
More than 15 years building and improving the systems behind B2B marketing. Here are a few examples of the work and its outcomes.
Beta Systems Software
Established the region's first demand generation programs in under three months, including HubSpot, account-based marketing with Demandbase, and AI-assisted lead routing.
A ChatGPT-integrated HubSpot routing workflow reduced lead response time from more than four hours to under one hour.
Mirantis
Organized a database of 100,000 contacts into ICP audiences and launched the company's first lead nurture program.
Rebuilt segmentation and lifecycle strategy, improving average email open rates by 10%.
Ciox Health
Reduced launch time from two weeks to four days.
My case studies show how I approach GTM data, operating rules, and automation decisions in more detail.
View my work