Resume

Intro

Turning clicks into conversions and chaos into pipeline since 2009. Obsessed with building seamless, data-driven campaigns using Salesforce, Pardot, HubSpot, and whatever else gets the job done. Knows that good automation isn’t just about sending emails. It’s about delivering the right message to the right person at the right time (without annoying them).

Experience

Mirantis - Marketing Automation Manager

MAR 2023 - OCT 2024

  • Owned email marketing operations, overseeing campaign strategy, execution, and optimization to drive engagement and pipeline growth

  • Designed and optimized automated workflows in Pardot to improve lead nurturing, increase MQL conversion rates, and enhance customer journey personalization

  • Managed Salesforce-Pardot integration, ensuring seamless data flow for accurate lead scoring, segmentation, and sales enablement

  • Conducted A/B testing across campaigns, refining segmentation strategies to improve email performance metrics (open rates, CTR, conversions)

  • Partnered with cross-functional teams to align marketing automation strategies with demand generation and revenue goals

Ciox Health - Marketing Operations Specialist

AUG 2021 - MAR 2023

  • Owned email marketing campaigns, implementing automation strategies that increased engagement across three business units

  • Managed the migration from Pardot to HubSpot, streamlining marketing automation workflows and improving operational efficiency

  • Established lead scoring models and enhanced segmentation to drive targeted outreach and improve conversion rates

  • Developed marketing reporting dashboards to track campaign performance, pipeline impact, and key engagement metrics

  • Collaborated with sales and demand generation teams to improve data hygiene, ensuring CRM and marketing automation platform alignment

The Scalable Company - Email Marketing Manager

AUG 2020 - AUG 2021

  • Developed multi-touch email marketing campaigns, improving audience segmentation and reducing unsubscribe rates

  • Launched an automated cart abandonment sequence, increasing revenue recovery and improving customer journey continuity

  • Leveraged email analytics to refine A/B testing, improve deliverability, and enhance conversion-focused messaging

ElderCounsel - Marketing Services Manager

FEB 2019 - AUG 2020

  • Managed digital marketing campaigns across email, content, social, and paid media, ensuring alignment with business goals

  • Developed personalized nurture sequences to enhance customer retention and improve engagement rates

  • Provided marketing automation consulting for clients, optimizing their lead nurturing and scoring strategies

SHR Group - Senior Demand Generation Specialist

SEP 2016 - JAN 2019

  • Designed and executed inbound marketing strategies, increasing MQL generation through email marketing and website conversion rate optimization

  • Implemented lead scoring models, improving sales-marketing alignment and enhancing pipeline efficiency

  • Deployed chatbot automation (Drift) to optimize lead capture and conversational marketing

Bridgeway Software - Marketing Specialist

APR 2014 - SEP 2015

  • Built and optimized marketing automation workflows in Pardot, improving lead qualification and handoff to sales

  • Partnered with sales teams to maintain CRM data integrity, ensuring accurate reporting and efficient lead management

Education

University of Houston - Bachelor’s of Business Administration

  • Dean’s List

  • Delta Sigma Pi International Business Fraternity

Software & Skills

Pardot, Salesforce, HubSpot, Marketo, Eloqua, MailChimp, Infusionsoft, ActiveCampaign, Terminus, Google Analytics, SEMrush, WordPress, Squarespace, Canva, Adobe Creative Cloud, Zapier, Wistia, HTML, CSS

Certifications

Digital Marketing Certified - HubSpot Academy

The Account-Based Strategy Certification: Fundamentals - Terminus.com

Certified Analytics & Data Specialist - DigitalMarketer.com

Certified Email Marketing Specialist - DigitalMarketer.com