Why Fear of AI is the Wrong Battle to Fight
AI isn’t the enemy. It’s a tool. Just like every other breakthrough we’ve ever seen in human history.
Time to Rethink Email Marketing Success
For years, email marketers have relied on open rates and click rates as their north stars. If the numbers were high, the campaign was a success. If they were low, it was time to worry.
Burnout is Not a Badge of Honor
I graduated college in 2008–just three months before the Great Recession changed everything. What should have been an exciting start to my career quickly turned into a crash course in survival.
When Did AI Become a Four-Letter Word?
AI has become synonymous with laziness. But it isn’t a cheat code… it’s a catalyst.
Time for a Demand Generation Revolution
If your content educates, engages, and inspires, prospects will seek you out when they’re ready.
Email Drip Campaign Basics
In B2B marketing, lead nurturing is crucial for turning prospects into customers. The most effective tool for this action is the email drip campaign.
Email is Dead. Long Live Email.
In the past few days, I’ve seen more than a handful of posts proclaiming with certainty that [INSERT TOPIC HERE] is either deader than dead or more alive than ever.
Your Subject Line Might Be Crap
Are your email marketing subject lines worthless? Maybe. Let’s talk about what really moves the needle when it comes to measuring open rates.
Those Damn Emails
Do you curse in your marketing email? Should you? Let’s explore the pros and cons of getting a little blue with your messaging.