Headshot of Brandon Burkman with crossed arms and smiling.

Hey, I’m Brandon.

I make emails smarter, systems cleaner, and marketing more effective. Basically, I handle the unsexy stuff that makes everything else actually work.

From lead lifecycle design to marketing automation and reporting, I focus on building systems that scale—not duct-taped workflows that break six months later.

What I work on:

Marketing automation & lifecycle design (HubSpot, Salesforce, Pardot)

Funnel optimization across inbound, ABM, and nurture

Data hygiene, segmentation, and lead scoring

Email operations, deliverability, and reporting

Sales alignment and pipeline visibility

How I work:

I don’t believe in one-size-fits-all playbooks or trendy frameworks. Every business, audience, and funnel is different.

I start with the data, ask uncomfortable questions, and design systems based on what actually works—not what’s fashionable. Sometimes that means following best practices. Sometimes it means throwing them out and building something better.

Either way, the goal is the same… marketing systems that are clear, scalable, and trusted by sales.

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