Your automation platform should be an engine for growth—not a source of confusion. I’ll dig into your current setup (Pardot, HubSpot, etc.) and evaluate everything from folder structure and naming conventions to campaign logic, segmentation, and data flow. Whether you’re dealing with technical debt, inconsistent processes, or just not sure what’s working, I’ll help you uncover what needs fixing and where the biggest gains are hiding. The end result: a cleaner, faster, more scalable system that actually supports your goals.

Great campaigns don’t happen by accident—they’re the result of strategy, structure, and execution. I’ll help you map out full-funnel campaigns that align with your buyer journey and drive real results. From content offers and webinars to paid media and email nurtures, I’ll create integrated programs designed to attract, engage, and convert. I can also build tracking frameworks that show what’s working and where to optimize, so your campaigns aren’t just running—they’re improving.

Email still delivers some of the highest ROI in digital marketing—when done right. I build lifecycle email programs that go beyond newsletters: welcome sequences, onboarding drips, re-engagement flows, product education tracks, and more. Whether you need a single nurture stream of an entire multi-touch strategy, I’ll help you deliver the right message at the right time to the right audience. Expect more engagement, higher conversion rates, and a better experience for your prospects and customers.

A good lead scoring model saves time, sharpens focus, and helps your sales team zero in on who’s actually ready to talk. I’ll work with you to define lifecycle stages that reflect your real-world buyer journey—and make sure they’re actionable in your CRM. Then I’ll layer in scoring criteria that surface high-intent leads based on engagement and fit, while creating automation rules that keep things moving behind the scenes. The result is a more aligned sales and marketing process—and a shorter path from lead to closed deal.