For years, email marketers have relied on open rates and click rates as their north stars. If the numbers were high, the campaign was a success. If they were low, it was time to worry.

If your content educates, engages, and inspires, prospects will seek you out when they’re ready.

In B2B marketing, lead nurturing is crucial for turning prospects into customers. The most effective tool for this action is the email drip campaign.

In the past few days, I’ve seen more than a handful of posts proclaiming with certainty that [INSERT TOPIC HERE] is either deader than dead or more alive than ever.

Are your email marketing subject lines worthless? Maybe. Let’s talk about what really moves the needle when it comes to measuring open rates.

Do you curse in your marketing email? Should you? Let’s explore the pros and cons of getting a little blue with your messaging.