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Welcome to my marketing blog. Here is where you'll find everything from daily musings to blog posts I have written for previous jobs.

Filtering by Category: Best Practices

Webinars: The Content Conundrum

Brandon Burkman

So you've decided to host a webinar to increase your sales leads. Now the hard part...actually producing the webinar. If you company is regularly churning out useful content, this task won't be quite as difficult as it seems, but if you're an organization that historically just creates and sells products, you might have more work to do, but fret not! There are some simple solutions to creating an engaging webinar that will help the leads come in.

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Increase Email Open Rates

Brandon Burkman

In today’s business world, it’s all about multitasking and on-the-go efficiency. Businesses and consumers alike are constantly on the move, and the way we approach email marketing has to keep up. According to Litmus, more email is being read on mobile devices than on desktop or web mail clients. That is why it’s important to make sure that you’re optimizing your email content for the best possible user experience on mobile devices

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