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Sep 2016 - Present
Sr. Demand Generation Specialist

  • Created lead intake tracking system from the ground up in tandem with inside sales
  • Led project to completely redesign the company website from the ground up and enable a one-stop shop resource center to cultivate traffic and convert into leads for nurturing
  • Monitor and report on attribution of all marketing activities
  • Manage marketing automation platform (Pardot) and marketing activities in CRM (Salesforce)
  • Create and maintain metrics reports on marketing and sales activities
  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization
  • Evaluate new technologies and add-on applications to improve and optimize marketing team performance

JAN 2016 - JUL 2016
Marketing specialist
savage brands

  • Consulted with agency clients on digital marketing & lead generation strategies
  • Acted as agency go-to for strategies with email marketing, including design, content and CAN-SPAM compliance
  • Used digital marketing strategies to grow agency client base
  • Assisted in agency website management
  • Maintained schedule of social media and other promotional postings

jul 2015 - SEP 2015

  • Integrated Bridgeway Software content with Mitratech brand guidelines
  • Managed project to overhaul company website based on new findings for relevant SEO keywords
  • Created company resource hub for online lead generation
  • Created campaigns for lead generation that positioned company as a thought leader in the enterprise legal management industry

APR 2014 - JUL 2015

  • Acted as company's resident expert on marketing automation, using Pardot and Salesforce platforms
  • Constructed all aspects of online marketing campaigns, including web forms, landing pages, marketing automation tasks, segmentation, emails and campaign analysis
  • Reported on all marketing metrics to marketing, sales, support and executive teams
  • Acted as webmaster for corporate website and made all additions, edits and optimizations using HTML on the WordPress platform
  • Served as marketing liaison to corporate sales team, meeting on a weekly basis to ensure they had all the tools they needed at their disposal
  • Created graphics using Adobe Creative Cloud (Photoshop, Illustrator, InDesign) for use on landing pages, blog posts, emails and website banners
  • Tracked all inbound marketing activities and passed qualified leads to sales department based on lead activity

FEB 2013 - APR 2014
marketing coordinator

  • Coordinated all email and direct mail campaigns for client to North America, Latin America, and parts of Europe
  • Served as liaison to outside campaign vendors, including direct mail vendor and email service provider
  • Managed company social media accounts, wrote for company blog, as well as researched and wrote various content for email marketing campaigns
  • Compiled reports on effectiveness of various automated marketing programs

NOV 2011 - AUG 2012

  • Coordinated all email marketing communications and various marketing projects
  • Proofed, constructed, and executed all email marketing communications through Infusionsoft CRM
  • Spearheaded overhaul of automated marketing sequences for lead cultivation and geo-targeted live events
  • Provided supervision as well as content for social media posting and contributed to company blog
  • Responsible for redesigning monthly marketing campaign calendars to reflect cross-functional activities

NOV 2009 - APR 2010

  • Coordinated all weekly email marketing campaigns sent through Campaigner and Eloqua email service providers
  • Acted as email marketing team liaison to the rest of the company and represented the team in meetings with the executive committee
  • Managed team of five email associates and their daily tasks