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Blog

Welcome to my blog. Here is where you'll find everything from daily musings to blog posts I have written for previous jobs.

How I Learned Email Marketing the Hard Way

Brandon Burkman

It’s almost Shakespearean. A cautionary tale of a young, impressionable man who finds himself in a new environment where his work is recognized. All appears to be looking up, when his world is turned upside down, and his downfall is rapid. This is the story of my first job in email marketing, and how I both fell in love with an industry, and learned how harsh it can truly be. What you are about to read is one hundred percent true

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Great Ideas Don't Always Equal Revenue

Brandon Burkman

Startups close down every day. Thousands of them fail before even getting off the ground. It comes as no surprise when we hear of a locally based startup fail, especially wth the population of entrepreneurs that we have here in Austin. But when we heard yesterday that Outbox was shuttering its doors, it is safe to say we were extra bummed.

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Softening the Paywall

Brandon Burkman

In a post from September 23rd, 2013, Fast Company examined a new company that is working to change how journalists are funded, and it definitely caught my eye. The company, Beacon, in trying to emphasize their writers, has come up with a pretty cool way to institute a paywall.

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Growing Revenue in a Crowded Market

Brandon Burkman

In today's extremely crowded smartphone market, it's getting increasingly difficult for phone makers to differentiate themselves from their competitors, technologically. When revenue growth is the name of the game, what's a multi-billion-dollar corporation to do? If you're Apple, you create a program that gives your iPhone customers an incentive to continue to be iPhone customers.

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12 New Rules for Getting Hired

Brandon Burkman

I am what people like to call a "millennial." Whatever connotation comes with that, I really don't care. Some media articles lump all people of this generation into one group. Not ALL their sweeping generalizations are wrong. We millennials do tend to care more about the environment, social justice, and the overall well-being of humankind. One thing we're stuck with: crappy job prospects.

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Webinars: The Content Conundrum

Brandon Burkman

So you've decided to host a webinar to increase your sales leads. Now the hard part...actually producing the webinar. If you company is regularly churning out useful content, this task won't be quite as difficult as it seems, but if you're an organization that historically just creates and sells products, you might have more work to do, but fret not! There are some simple solutions to creating an engaging webinar that will help the leads come in.

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Tesla's Financing: Genius Marketing or Product Devaluation?

Brandon Burkman

A little over a week ago, Tesla Motors CEO, Elon Musk announced a new kind of financing option for people who have been wanting to purchase Tesla’s all-electric luxury car, the Model S. In the announcement, it was revealed that Tesla had partnered with both U.S. Bank and Wells Fargo to provide financing that would bring down the net monthly payment on a Model S to about $500. This news has been met with both praise and criticism on many fronts.

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Increase Email Open Rates

Brandon Burkman

In today’s business world, it’s all about multitasking and on-the-go efficiency. Businesses and consumers alike are constantly on the move, and the way we approach email marketing has to keep up. According to Litmus, more email is being read on mobile devices than on desktop or web mail clients. That is why it’s important to make sure that you’re optimizing your email content for the best possible user experience on mobile devices

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