Over the past decade, new technology and tools have helped marketers from all industries become more empowered in creating their campaigns. Walk up to any marketer and ask how many Twitter followers they have, or how many viewers their company’s last webinar locked in, and you’re sure to get a quick answer. However, ask them how much revenue each of those marketing activities brought in, and you might receive a blank stare.Read More
Welcome to my marketing blog. Here is where you'll find everything from daily musings to blog posts I have written for previous jobs.