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Blog

Welcome to my marketing blog. Here is where you'll find everything from daily musings to blog posts I have written for previous jobs.

Filtering by Category: Marketing

Great Ideas Don't Always Equal Revenue

Brandon Burkman

Startups close down every day. Thousands of them fail before even getting off the ground. It comes as no surprise when we hear of a locally based startup fail, especially wth the population of entrepreneurs that we have here in Austin. But when we heard yesterday that Outbox was shuttering its doors, it is safe to say we were extra bummed.

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Webinars: The Content Conundrum

Brandon Burkman

So you've decided to host a webinar to increase your sales leads. Now the hard part...actually producing the webinar. If you company is regularly churning out useful content, this task won't be quite as difficult as it seems, but if you're an organization that historically just creates and sells products, you might have more work to do, but fret not! There are some simple solutions to creating an engaging webinar that will help the leads come in.

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Tesla's Financing: Genius Marketing or Product Devaluation?

Brandon Burkman

A little over a week ago, Tesla Motors CEO, Elon Musk announced a new kind of financing option for people who have been wanting to purchase Tesla’s all-electric luxury car, the Model S. In the announcement, it was revealed that Tesla had partnered with both U.S. Bank and Wells Fargo to provide financing that would bring down the net monthly payment on a Model S to about $500. This news has been met with both praise and criticism on many fronts.

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Increase Email Open Rates

Brandon Burkman

In today’s business world, it’s all about multitasking and on-the-go efficiency. Businesses and consumers alike are constantly on the move, and the way we approach email marketing has to keep up. According to Litmus, more email is being read on mobile devices than on desktop or web mail clients. That is why it’s important to make sure that you’re optimizing your email content for the best possible user experience on mobile devices

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Streamline Your Revenue Engine

Brandon Burkman

Over the past decade, new technology and tools have helped marketers from all industries become more empowered in creating their campaigns. Walk up to any marketer and ask how many Twitter followers they have, or how many viewers their company’s last webinar locked in, and you’re sure to get a quick answer. However, ask them how much revenue each of those marketing activities brought in, and you might receive a blank stare.

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