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Increase Email Open Rates


Welcome to my marketing blog. Here is where you'll find everything from daily musings to blog posts I have written for previous jobs.

Increase Email Open Rates

Brandon Burkman

This blog post was originally written during my time as Marketing Coordinator for the Intelechy Group and their company blog, "The Revenue Engine." See the original post by clicking here.

In today's business world, it's all about multitasking and on-the-go efficiency. Business and consumers alike are constantly on the move, and the way we approach email marketing has to keep up. According to Litmus, more email is being read on mobile devices than on desktop or web mail clients. That is why it's important to make sure that you're optimizing your email content for the best possible user experience on mobile devices.

It's easy to keep your customer engagement up if you remember these pointers...

Keep Your Content Simple
This is an oldie, but a goodie and is especially relevant when optimizing for mobile. A short, compelling subject line supported by a to-the-point headline and pre-header text will help you engage with your customers. Remember, your readers are busy and on the move. Your space and time are limited, so use them wisely.

Have a Clear Call-to-Action
Do not bury your CTA in a bunch of text at the bottom of your email. It's even more important to clearly define your CTA on a mobile device because they're small, and our fingers are big. The bigger the buttons, the better!

Plan Your Email Template
Speaking of size, your email width and text size are important as well. A mobile device will typically scale down an email to fit the screen, so adjust your email width and text size accordingly. Another tip: stick with single-column layouts to avoid any potential complication while rendering.

Testing is Key
No matter how powerful your content is, it's a waste of time if your customers cannot read your email. Test on as many devices as possible and make adjustments as needed to ensure you are not losing readability--or more importantly, possible revenue.

It is important to remember that most of the essential email marketing best practices still apply whether you are using a mobile device or your desktop. Keep these key points in mind, and you are sure to have an efficient and successful email that reaches the eyes of your customers.